Borders Fun

I have one site this week for Friday Fun. Several years ago when working at an interactive “agency” we are all familiar with; the company hired a new VP of Creative. He was from Disney and had a charismatic personality that was quite refreshing. His philosophy on design was “story telling”. Not being a designer I laughed at the idea and thought he was just another crackpot creative with some weird idea on building websites. Didn’t he know who our clients were?

I get it now. This site from borders fits the bill. You might think of this as a gift finder kind of wizard. The process of finding gifts is fun and at the same time pretty intuitive. The gift choices for the preferences I entered were quite good.

So how does this apply to us?


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