There is a great post from the “Forrester Blog for Technology Product Management & Marketing Professionals” blog. I think you’ll find that this is a good primer for those that really don’t get the social web, community or Web 2.0. Of course what everyone is trying to figure out is the part about what to do.
My recommendation is to find a good community builder that will help provide strategies for navigating the internal issues, but also meeting readers where they are discussing your brand. This isn’t easy, but they do exist and the good thing is they really like to talk about themselves on the Web so it isn’t too hard to track down the more vocal community builders.
Now if Forrester could only make their blog a little easier to say…
http://blogs.forrester.com/product_management/2008/12/next-week-on-de.html
Connected Impressions 