Making The Case For Open Leadership
Charlene Li – @charleneli
Charlene provided some insights, findings and examples from her book. The recently released book is intended to help companies find their direction in Social Media. Relating social media back to core business goals, managing change in the organization, finding champions for the customer and ensuring your team understand how to properly represent the brand.
Presentation has been updated with the actual slides from Web 2.0 Expo.