Creating Mobile Apps Based on Behavioral Patterns and Specialized Platforms
Mint was just a web app to begin with.
50% of Mint users are mobile and 20% are only mobile.
Web login 5 times a month, mobile is 2-3x higher
Web-app usage by task
3. Add/Edit accounts
First app was designed for "on the go" information
Read only view
People wanted more security features.
Web was no longer needed (signup, edit, adjust)
Application is separate
Version 4 What can mobile do that web can't?
Purchase alerts at POS
Sensors = OCR Receipts + Deposit
Tripled team size in the last 6 months. 10-12 now with 5-6 open positions.