Creating Mobile Apps Based on Behavioral Patterns and Specialized Platforms #w2e

Creating Mobile Apps Based on Behavioral Patterns and Specialized Platforms

Aaron Patzer
Mint.com

Mint was just a web app to begin with.
50% of Mint users are mobile and 20% are only mobile.
Web login 5 times a month, mobile is 2-3x higher

Web-app usage by task
1. Overview
2. Transactions
3. Add/Edit accounts
etc.

First app was designed for "on the go" information
Read only view

Version 2
People wanted more security features.
Edit transactions

Version 3
Web was no longer needed (signup, edit, adjust)
Application is separate

Version 4 What can mobile do that web can't?
Spending Trends
Add/Edit budget
Purchase alerts at POS
Sensors = OCR Receipts + Deposit

Tripled team size in the last 6 months. 10-12 now with 5-6 open positions.
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