The Future of Geolocation Beyond the Social Sphere #w2e

The Future of Geolocation Beyond the Social Sphere

Chris Hulls
Life360

The Geolocation industry is fundamentally unbalanced
Social – more competitors, smaller market
Utilities – less competitors, bigger market

Why the imbalance?
Adoption cycle – Rogers theory of a adoption, challenges to adoption in the market and the technology
Faces of the herd – Geek, Hipsters, Business 

Examples 
Runkeeper – 3million runners
CardStar – grocery store loyalty
Uber – Car on demand
Life360 – Safety device
Grinder – hookup app

3 Big Trends for 2011
better accuracy and longer battery life
reliably background tracking and geofencing
mainstream consumer awareness

In a few years
Transceiver power consumption decrease 90%
Air sensors
Augmented reality and GPS
NFC will be a reality
Implant chips

API's will be in everything – OnStar and open platform(?)
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s