What makes a smart app? #io2011

Travis Green, Max Lin, Robert Kaplow, Jóhannes Kristinsson, Ryan McGee

What is a smart app?

1. Automates the repetitive
2. Recommends the useful
3. Extracts the essential
4. Pandora, Cabsense, etc.

What is machine learning?
A set of algorithms that learn patterns from data and make intelligent decisions
input -> predictive model -> output

How do I build one?
Upload data
Train the model
Predict 

Building a smart app
Step 1: Upload your training data
– training data: output and input features
– data format: CSV

Step 2: Train
Create a new model by training on data

Step 3: Prediect
Apply the trained model to make predictions on new data

Ford 
Connectivity with Sync and the cloud
Personalized driving experience
Plug in hybrid to identify zones where to save energy
Using driving history, predict optimization, optimize powertrain
Collect and analyze the date

Empowering the car using the cloud

How can I add more data?
Streaming training to add real-time data to your predictive model
New API feature
Advantages
– adapt quickly to new data
– automatically improve performance over time
– alternate way to train predictive models

Step 4: Adapt 
Steam new data to your predictive model

What if I need data?
Hosted model subscriptions
– Users can subscribe to others' models
– Hosted model revenue shared with model developer
– Advantages to users data already gathered and labeled, built by experts, easy to add to your app
Access any model just like a normal prediction
All models are already enable for all users
Available now: sentiment, tagger, languageid
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