I know AT&T is not the only one guilty of this but I just happend to come across this earlier today. This page is so full of ‘important’ information that all of it sits below the fold. This feels like an attempt to appease different groups that want their content to appear somewhere on the site only to get stuck with everything else around it. This is a good example of how decision theory can be considered and particularly the ideas around the paradox of choice can cause some problems. To be honest I didn’t read anything in here to know if it is worth clicking on or even related to the section of the site.
Less is more.