Coke Mobility Summit 2012 – Jim Lecinski #cokemobility

Coke Mobility Summit 2012
Jim Lecinski
VP US Sales
Big Mobile Bets
– OS 850,000 activations a day
– Engaging ad formats
– Mobile commerce
– Mobile cloud computing
Mobile is transforming how we live our lives
– phonebooks, walking with heads down looking at devices
– where the future is headed hardware and social with mobile and social (project glass: )
What if we could make technology disappear
– how can you make it seamless and natural part of everyday life
– surface recommendations when they matter most
– Search plus your world on SERP today
From online to offline, commerce should be a magical experience
– mCommerce (Google Wallet )
Make the web work for you (brands, retailers and consumers)
– Imagine having real conversations with your customers
– Hangouts with Google+
– Think about how you can leverage the technology with existing resources
Build relationships with the worlds largest audience
– Google+ as a common backbone for other Google products
– Search, video, web/mobile, etc.
– Why doe these magic moments matter so much?
– Imagine being able to share the right content with the right people
What if you could see how your content spreads?
– Google Ripples shows how the content is spread from end-to-end
How does your site appear to mobile users?
– about 1/4 of all Google searches are done on mobile
– 57% won’t recommend business with poorly designed mobile site
– 40% have turned to a competitor after a bad mobile experience
A spark that has the power to ignite a mass hit
– YouTube is available on 350 million devices
– 600 million views a day
Focus on the user and all else will follow
– how can we be helpful, useful and relevant
Mobile is the key to shopper marketing
– 79% of smarphone users use smartphones to help them shop
– 74% have purchased due
– Create a mobile shopper marketing presence (example: Tide – site, app and marketing)
– Think local – hyperlocal
– Think personal – offers, wallet, shopper
Project Re:brief – concept of future of mobile and adverts and engagement

2 thoughts on “Coke Mobility Summit 2012 – Jim Lecinski #cokemobility

  1. I do consider all the ideas you have introduced on your post. They’re really convincing and can certainly work. Still, the posts are too brief for beginners. Could you please lengthen them a bit from subsequent time? Thanks for the post.

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