Introduction #cokemobility

Tara Scarlett
John Doughney
Mobile & Social Center of Excellence
Social & Mobile are converging everyday
– consumers are engaging with our brands at preferred times, locations
– must have an equitable value exchange
– consider mobile first
Everyone is interested in understanding key elements of the space
– trends in mobile and social engagement
– driving trial with WOM
– Best practices for influencing advocacy
– ways to measure ROI
Mission
– Educate, Inspire, Provide Tools & Resources
What to expect
– Understand the value mobility has for your business
– Develop ideas to network your consumer experiences
– Imagine potential partnership opportunities
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