I found this from @micmicr the other day and thought it was interesting, but wonder if Deloitte missed some things lurking between the lines. I can’t say I disagree with the findings based on any research or observations, but I do find two things that would benefit from additional research.
1. There is a need for speed. The assumption based on this summary of the research is that Cellular Data or Wifi speeds are slowing down the apps people use. Sure this can be the case especially during peak usage times, but it isn’t the only variable. Poorly written apps, bloated services, large image/video assets among other variable play a role. What this means to me is that there is a perception that users have that apps are perfect and the network is the problem. This is an opportunity for app makers to build apps that are performance minded.
2. People aren’t downloading apps. Well, they are obviously and there are more and more people getting smartphones every day. What they argue, without really saying it, is that 500 apps for reminders, flashlights and pimple poppers are not needed. The app market is starting to mature and kitsch apps are less desirable than quality apps that meet their needs. I do not think this is a bad thing for app makers. I would argue that people are still wanting their favorite brands to be available on their devices. However, they don’t want the website crammed into an app, they want high value, targeted moments that can be expedited by their device.
Great research by the Deloitte team and no doubt more will come as the app space matures. What research do you find interesting?