The Path From Mobile Engagement to Monetization

Notes from Bottle Rocket Apps 2013 Client Summit (unedited)

The path from mobile engagement to monetization

  • The first date
    • Initial impressions are extremely important to mobile users
  • Meet the friends
    • use the graph to learn behaviors and trends
    • social engagement varies by channel diff b/w FB and Twitter
    • what are the triggers for opening the app
  • Getting serious
    • shared experience – what are you going to do inside the app to tell their friends
  • Finding the fun (gamification)
  • Reminding them you care (incentives & notifications)
    • not intrusive, but still need to find ways to get users engaged
  • Cashing in
    • Virtual achievements for real world items
  • The big day (monetization)
    • has to be relevant
    • ads are not settled yet
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