Notes from Bottle Rocket Apps 2013 Client Summit (unedited)
Twitter – Building social mobile experiences with Twitter
- Gartner study huge opportunity for free app downloads
- Social users on mobile
- 53% followed link to web
- 53% read post from brand/org/event
- 33% collected a coupon
- What is Twitter?
- 2012.twitter.com (visify in Portland)
- Growth 400M unique/200M active/400M tweets per day
- Global townsquare
- Mobile since inception
- 60% access via mobile
- 40% quarter over quarter growth
- Twitter for Web
- API – Rest, Stream, Search
- Key things
- 1. Drive downloads
- 2. Drive engagement
- Twitter in Mobile apps: Identity, Social Signal, Distribution Channel
- Identity – Namesspace
- Social Signal – Realtime interests
- Distribution for content into the network
- Share and discover
- Get users engaged
- Plan ahead, build buzz and drive “tune-in”
- Planning a successful app launch with Twitter
You’ve probably seen or read about the move by Facebook to move the Messaging function out of the core application.
Why is this important?
The rationale shared by ReadWrite
suggests that the the experience is not ideal for users. In TechCrunch
, the quote from Zuckerberg goes on to say that messaging was “second-class” causing more “friction” and they want to provide a “more focused experience” for messaging through the Facebook platform.
I would suggest that this move is a good ammunition for clients that want to cram their entire digital experience into a single mobile application. It is a practical demonstration that Facebook recognizes that, to quote Michael Griffith
, a focused and guided experience
is the best way to extend their brand and meet the needs of their users.
Does this mean every app by every client should have multiple applications? Obviously the answer is no, but you can also look at this as an opportunity to guide the core experience the client is trying to provide for their customers. Are they focused on the right thing? Are they asking for features/functionality “because”? Are they deriving their decisions with data to back the assumptions? Do they want to be a Jack of all trades and master of none? Do they understand the risks and rewards that go with the complexity of one app to do everything?
Tech Trends 2014
Interesting overview of hot topics that appear on the tech landscape as we head into 2014. I love the thought behind this collection. I think several of these are going to see some real traction this year. It’s going to be interesting to watch how the market shifts focus and attitudes.
Dameisha Beach in Shenzhen, China
Thanks to Gizmodo I chased a rabbit down a long, dark hole. Years ago when Google integrated the satellite view into maps the world instantly felt much smaller and more accessible than ever. Later the “bird’s eye view” became an interesting view as planes would criss cross the sky and photograph cities. But I’ve always wondered when we would have a video feed from space at our disposal. I think of the scene in the movie “Patriot Games” where the raid is carried out in the desert and they watch live via a feed.
I’m sure that there are business cases for the use of HD Video from space and no doubt the cost implications are such that this is only going to be available to those with deep pockets. Perhaps one day we will have live video showing traffic issues and we can understand the situation better than a dark red line on a map. The possibilities are exciting.
In Car Infotainment
The Consumer Reports information is in and the news is not terribly good for car makers. The systems installed in new cars that control radio and other entertainment options are hard to use and do not always work as expected.
This does not come as a surprise to me. I don’t understand how anyone thought it would be an awesome idea to use a touch screen interface to control the radio, volume etc. But when the thing crashes? There is not sin in using analog controls, right?
I found this from @micmicr the other day and thought it was interesting, but wonder if Deloitte missed some things lurking between the lines. I can’t say I disagree with the findings based on any research or observations, but I do find two things that would benefit from additional research.
1. There is a need for speed. The assumption based on this summary of the research is that Cellular Data or Wifi speeds are slowing down the apps people use. Sure this can be the case especially during peak usage times, but it isn’t the only variable. Poorly written apps, bloated services, large image/video assets among other variable play a role. What this means to me is that there is a perception that users have that apps are perfect and the network is the problem. This is an opportunity for app makers to build apps that are performance minded.
2. People aren’t downloading apps. Well, they are obviously and there are more and more people getting smartphones every day. What they argue, without really saying it, is that 500 apps for reminders, flashlights and pimple poppers are not needed. The app market is starting to mature and kitsch apps are less desirable than quality apps that meet their needs. I do not think this is a bad thing for app makers. I would argue that people are still wanting their favorite brands to be available on their devices. However, they don’t want the website crammed into an app, they want high value, targeted moments that can be expedited by their device.
Great research by the Deloitte team and no doubt more will come as the app space matures. What research do you find interesting?
Today at Apple’s World Wide Developer Conference iOS 7 was presented among other updates. There is so much that could be discussed but rather than a deep review I’ll give my first impression.
I’ve heard all sorts of reactions to the announcements today, but I’m encouraged. Primarily because iOS was getting long in the tooth and really needed to get an overhaul. However, I will also agree with many that point out how much of the new OS resembles Android. The interesting thing will be how apps will adjust their look/feel to reflect the new updates. It’s a good time to build applications that are focused on user centric interactions.
In the end people are going to be grumpy because it’s different and eventually will move on.